The purpose of the marketing committee is to develop innovative ways to promote brand awareness through various different marketing activities, such as: logos, slogans, swag/apparel, pledge cards, Betta' Than statements, and flyers. Each committee member brings a unique marketing experience and a wealth of knowledge to share. Members are expected to work together in the development process, brainstorming ways to market the campaign, identify possible marketing opportunities, and share lessons learned throughout the process.